In a few posts on this blog I’ve tried to make the point that you need to know your local market. It seems Google are beginning to wake up to this… well, in Japan anyway, people in Eastern Europe or for that matter Western Europe will have to make do with an American viewpoint.

If you think about it, it shouldn’t be that unusual that a large corporation changes to suit it’s customers. But it is and it is noteworthy because it makes you wonder how many times a corporation has moulded the customers expectations to fit a “need” that is created for their products. Street-view has been a wonderful case in point in the UK and EU with people on all sides trying to determine the legitimacy of it – and in some cases the need for it ? Most times we need a map, not a picture.

How many times has a vendor pitched a product that will integrate “with a few changes to the surrounding infrastructure” ?